ART OF PR · STRATEGY · REPUTATION · INFLUENCE
Communication That Builds Reputation and supports business.
I help companies organize their narrative, gain valuable media visibility, and prepare for situations where every word matters.
- Corporate Public Relations
- Public Affairs
- Crisis communication
- ESG
ART OF PR
Strategy first. Tools later.
Good communication doesn't start with a press release, post, or event. It starts with understanding the business goal, environment, risks, and audience.
I combine corporate, regional, and consulting experience to create solutions tailored to the real needs of organizations—without ready-made formulas or actions „just for the sake of it.”.
How can I help?
Communication tailored to the challenge.
From diagnosis and strategy to implementation, coordination, and team enablement for self-sufficiency.
Communication strategy
Audit, positioning, message architecture, priorities, schedule, and performance metrics.
Corporate PR and Media Relations
Press office, media relations, expert communication, and company and executive positioning.
Public Affairs
Environmental analysis, stakeholder communication, and supporting the organization in important industry debates.
Crisis communication
Risk map, crisis book, scenarios, training and real-time support.
ESG Communication
Translating environmental and social actions into language that is understandable, credible, and relevant to stakeholders.
Special Projects
Reports, research, events, sponsorships, thought leadership, and temporary support for teams and management.
METHOD OF OPERATION
Less noise. More meaning.
Every project has a different scale, but the process should be clear, accountable, and result-oriented.
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01
I am diagnosing
I am gathering the context, goals, data, risks, and perspectives of those who will participate in the project.
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02
I am designing
I am building a strategy, narrative, action plan, and method for evaluating results — without unnecessary activities.
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03
I'm implementing
I manage activities, coordinate partners, ensure quality, and respond to changes in the environment.
EXPERIENCE
Selected brands and organizations.
ABOUT ME
Corporate experience. Independent perspective.
I am Klara. For over a decade, I have been involved in public relations, corporate communications, crisis communications, and corporate social responsibility initiatives.
I have worked for global organizations, consumer brands, technology companies, and start-ups. I managed communications in 17 countries in Central and Eastern Europe and collaborated with local and distributed teams.
Today, I support organizations that need an experienced person on their side—both for long-term strategy and for specific, demanding projects.
Tell me about your challenge
Panasonic CEE
MediaMarkt
home.pl
KNOWLEDGE AND OPINIONS
Highly subjective entries.
PR, Reputation, and Communication Without Safe Generalities. Practically, Critically, and With Your Own Stance.
More analysis, opinions, and practical observations on corporate communication, reputation, and responsibility.
View all textsLET'S TALK
Do you have a topic that needs good communication?
Tell me about the challenge your organization is facing. Together, we will assess which scope of action will be most useful—strategically, operationally, and in terms of business.